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Showing posts from February, 2015

Screaming at Each Other

Every time I attend a conference, the Twitter traffic about said conference is obviously higher.  It starts a couple weeks or even months before, builds steadily as the conference approaches, and then hits a crescendo during the conference.  For the past few conferences, I’ve started my sessions by asking who in the audience uses Twitter.  Time and time again, I only get about 10-20% of the participants say that they do.  That means that up to 90% of the participants don’t.  That’s a lot of people.  My informal surveys also indicate a clear generation gap.  Of those that do use Twitter, they tend to be around 40 years old or younger.  There are of course exceptions to this rule, but by and large this is the evidence that I have seen.

I actually took about 10 minutes before my session today to attempt to find out why most people don’t care about Twitter.  The answer was very clear and consistent: there’s too much crap on there.  And they are correct.  I’d guess that almost 100% of all …